Our survey shows that although generation Z has integrated digital technology in many of their daily activities, confident that it helps them live better lives, they are unaware of many areas in which it plays a vital role. The survey - created by Think Young and sponsored by Google - also highlights data security as a significant concern.
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TOP 6 FINDINGS
1. It's about on-demand access
77% believe the biggest benefit of digital technology is on-demand access to information, entertainment, etc., with the most common uses being for communication (89%) and entertainment (88%) purposes.
2. They are able to make more informed decisions
9 out of 10 stated that digital technology empowered them to make more well-informed decisions.
3. They feel very comfortable making purchases online
More than 80% of Generation Z makes an online purchase at least once a month, with almost half making online purchases at least once a week. Furthermore, 77% stated they felt comfortable purchasing products most of the time.
4. Digital Learning is becoming second nature
8 out of 10 stated that they had used digital technology to learn new skills within the past 12 months, with 95% utilising video tutorials. Furthermore, 68% of Generation Z uses digital technology at least once a week to learn a new skill.
5. They are unaware of many ways digital technology helps us live better
The respondents were largely unaware of the wider applications of digital technology. Only a small minority guess that digital technology underlies the core functionality of modern livestock feeders (34%), water sprinkler systems (28%) and lifesaving motorcycle airbag jackets (18%). Take-up of wearable digital technology and Internet of Things in general was also low.
6. Protection of online personal data is a major concern
Generation Z is divided on whether their online personal data is secure, with 46% agreeing and 47% disagreeing. When asked which areas required further regulation, the top three responses were data protection (60%), cybersecurity (52%) and the dark web (45%).